The SNOO Sleeper – Our First Review

Hello! In case you don’t know me, my name is Nicole – daughter of North Star Newborns founder Ellen Roeser, fellow resident of St. Louis Park and mother of three littles 4 and under.

If that last sentence doesn’t give a good reason why I was excited to try this magical SNOO thing, nothing will.

Here is me in the hospital after the birth of my newest daughter:

Gleefully enjoying my quiet time in the hospital where people bring you food and pain meds.

A quick backstory for you: after both my first and second children, serious (and yet ordinary) sleep deprivation lead to both Postpartum Depression and Postpartum Anxiety that I was able to keep under control with therapy. It got better as my children got older and slept better, but it was rough. 1 in 7 moms go through what I do.

So when my mom told me about the SNOO, and that she wanted to to test it out for North Star Newborns, I was 100% in – something that will get my baby to fall asleep and stay asleep longer? Twist my arm.

The SNOO! Functional and beautiful.

Well. Baby girl is now approaching 6 weeks of age, and I love this thing. The following are just a few wonderful things that I am loving about the SNOO, and that are fulfilling its mission of giving moms and babies “Serious Sleep”:

1) THE APP. The app, you guys.

Why yes – this SNOO log is showing that my daughter was sound asleep for over 4.5 hours at a time. And woke up only once that night!

The app is fabulous. I can see exactly how long the baby slept and when she was restless. I can adjust the movement settings and control the whole crib remotely while laying down in my own bed. The crib works by slowly increasing movement and sound that mimick the womb when your baby cries, and it shuts off if your baby is really fussing and needs you (crying for more than 4 minutes with the highest level of movement and sound). I am able to see, track and adjust this all from my smart phone.

2) THE SNOO ITSSELF. Every night when we put our baby down to sleep, even if she was just sound asleep on my shoulder, she wakes right up. The SNOO has her back out in 3 minutes flat. No more 45 minutes on the exercise ball at bedtime. Once she is asleep, the SNOO reduces to a small amount of movement and white noise which keeps the baby fast asleep until she is ready to eat.

On average (minus a few nights of growth spurts and normal cluster feeding) I am only getting up twice, sometimes ONCE! Which means I am sleeping more and better than I did when I was pregnant. And I am feeling pretty darn good during the day, which is a must not only for my mental and physical wellbeing, but also is a basic requirement for caring for three small children.

Best of all – the SNOO keeps my little one safe. As a third time mom I honestly don’t worry too much about anything. That being said, the SNOO swaddle and configuration keeps my baby safely and tightly swaddled and on her back all night long (the SNOO only works if the baby is safely swaddled, and the swaddle is hooked into both sides, keeping baby from rolling into an unsafe position). Sleeping on the back isn’t always easy for a baby to adjust to, but the movement and sounds the SNOO provides makes baby as comfortable as possible on her back.

IN CONCLUSION: I am only a month and a half in, but so far the SNOO has really impressed me, and has actually aided in my recovery and mental wellbeing. I will post again as I prepare to wean my daughter off the SNOO and into her big-girl crib, so look for that in about 4 months. But for now, the SNOO is receiving two thumbs up from North Star Newborns – healthy mamas and healthy babies rejoice! If you can swing the price tag, this smart bassinet is totally worth it.


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When this little gem landed on our doorstep, I knew just who to take it to. We have a wonderful mother of two that I have personally been nannying for with the help of our registered nurses, and our ever faithful Anna Maria. We started working with this mother literally the minute she arrived home from the hospital with her beautiful and amazing little boy. And, I mean literally. I met them in their garage as they pulled in, just home from the hospital with their newborn. Lucky me!!!

In the beginning, there was a beautiful routine of allowing mom to rest, bringing the baby to her to nurse, and the gift of watching a mother and father bond with their newborn, while juggling a two year old.

The days quickly turned into a steady routine while mom pursued her studies for a graduate degree in nursing. Hours of dedicated study, time spent at clinicals, all the while nursing when possible, pumping when necessary. As you can imagine, streamlining any of this was absolutely necessary. Along came the Kiinde and mom was game to give it a try. It was a gift right out of the gate for both the mother, and for all of us. Pumping directly into the storage bag! Who knew what a difference this could make in a routine, and not only that, you knew you were using the most germ free way of collecting milk and feeding a baby.

The plus’s:

~Well designed and easy to use. Can be used with all brands of breastmilk pumps.

~Milk storage is a snap. Pump, cap, freeze.

~Feed is a snap. Warm, snap in bottle, add nipple, feed.

~Only three parts to clean after each use: nipple, cap, pouch holding bottle.

~The nipples are amazing – mimic breastfeeding perfectly. Trust me, I watched. It was extremely important to the mother that breastfeeding always continue without any interruption due to a nipple that may flow too fast, or encourage a different, easier method for the baby to take in milk. The flow was perfect, literally perfect.

~The pouch warmer itself warms the milk at a gentle temperature to protect nutrients.


~The pouch warmer broke down after a short period of time which was frustrating. I contacted the company directly, and they were on it! New design, and new warmer would be shipped as soon as possible. Kiinde is simply one of the most responsive and literally kindest companies I have worked with!

~Cost of storage bags.

WANT TO TRY IT FOR FREE? Just click on the link below!

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